Our Staff
Paul Hasenberg – Asst Store Manager
If you are unable to find the general manager of the store, chances are you’ll be able to find the assistant store manager, Paul Hasenberg. A Madison native, Paul joins the Fresh Madison Market team with twenty-five years experience in the grocery store business. He began his career at Kohl’s Grocery Store in Madison while he was attending MATC. He was promoted to produce manager after a year and his MATC studies were put on hold. He has been in grocery store business ever since.
He is looking forward to his new role and is hoping to build new relationships with his customers and employees to help make your visit to our store a great experience. In his words, “I look forward to the challenges of being a member of a cutting-edge retailer with so much to offer!”
An avid sports fanatic, Paul enjoys playing golf, softball, basketball and bowling. He also enjoys spending time with his family, wife Robin and two sons, Alex and Ashton.
Cliff Dischinger – Produce and Online Manager
After spending the last seven years in the grocery business, Cliff Dischinger decided the produce department was the one he enjoyed the most. He spent his early career in Rice Lake and Menomonie at Marketplace Foods, a family-owned grocery store chain in northwest Wisconsin, as the assistant produce manager. After his wife’s job moved to them to Portage, he was hired as the produce manager at the local Pick ‘n Save. In 2007, when Pierce’s Market purchased Pick ‘n Save, Cliff met Jeff Maurer , who at the time, was president of the Pierce’s Market chain. When Jeff started his new venture with Fresh Madison Market, he could think of no one else he wanted in charge of the produce department.
Cliff enjoys helping his customers find just the right produce. If you can’t find what you are looking for, he will specially order the produce. He enjoys introducing customers to new produce and is excited about the opportunity to manage this department at Fresh Madison Market.
Cliff enjoys spending time with his wife and seven-month old daughter, Brandy. He also enjoys winter camping, Call of Duty, hunting and fishing. He coaches youth football in Portage and relishes his role acting not only as a coach but a mentor to the kids.
Kim Korte – Customer Service Manager
Kim Korte knew from an early age that she wanted to be involved with food and hospitality, although from the business end, not necessarily in the kitchen. As Fresh Madison Market’s customer service manager, Kim will strive to make every customer leaving our store feeling that they have had a good shopping experience. She looks at customer service through the eyes of her customers and keeps in mind what she likes and dislikes from her shopping experiences. She carries these beliefs into her management style.
Kim holds a bachelor degree from UW – Stout. She has held various positions in customer service including a pool/golf course bar and restaurant manager at a private country club. Before joining the Fresh Madison Market team, she was a food service director in the corporate dining cafes at two of Madison’s largest corporations.
Kim is a self-confessed “home body.” She likes to entertain and cook at home. When not at work or home, she enjoys walking her dog, perusing Madison’s many farmers’ markets as well as Target and State Street! She also likes to travel and stay in touch with family and friends.
Jake Parchem – Dairy/Frozen Food Manager
Jake Parchem grew up in Baraboo, WI. For the last 12 years, Jake worked at Pierce’s Marketplace in Baraboo where he saw a continuation of professional growth. He began his career as a stocker, then held the lead stocker position for two years, moved into the night manager position for eight years and lastly, served as the dairy/frozen food manager for two years. This perseverance and dedication caught Jeff Maurer’s attention when Jeff was at Pierce’s Market. He decided he needed Jake’s experience and dedication on the Fresh Madison Market team.
Jake enjoys how the dairy/frozen food department operates to best serve customers and enjoys finding creative ways to showcase the department’s offerings.
Aside from managing his own department, Jake is currently a student at the UW-Madison with a focus on art education. (He has also attended UW-Baraboo and UW-Whitewater). Jake is a painter preferring oil paints for his works of art. He was the project leader of the art murals painted in the store by UW art students and actually painted several. Please check them out when you are in the store!
Greg Smart – Culinary Manager
A native of northern Wisconsin, Greg Smart didn’t start off wanting to be a chef! He went to college with the best intentions of majoring in music. But, due to the lack of food offerings and variety on campus, he started dabbling in cooking.
After college, Greg began his culinary career in Eugene, Oregon where he trained at the Valley River Inn and Sweetwaters. While there, he learned basic French technique within a Pan-Pacific and “fusion-cuisine” framework. He also learned the skills of carving and the presentation of produce, chocolate, pulled sugar and pastry.
While in Oregon, he combined his love for wine and food by putting together wine tasting parties for friends and attending local events as a personal chef. Greg was also influenced by the area’s innate interest and abundant inventory of organic and locally grown food.
After Greg left the Valley River Inn, he became the assistant chef at Market of Choice, later becoming their head chef at two of their locations.
Family and a sense of home called Greg back to Madison after his time in Oregon. Since then, he has served as the executive chef for the Wisco Hotel Group on Madison’s west side and also as the executive chef at the Blue Marlin.
When not in the store cooking up new recipes, Greg enjoys participating in city bands and orchestras in Wisconsin and Oregon. He also serves as a chef coach and judge in educational culinary competitions in Eugene and Madison. He loves checking out local wine and specialty shops and can often be seen roaming the local farmer’s markets.
Alex McGinn – Meat/Seafood Manager
Alex McGinn, Fresh Madison Market’s meat and seafood manager, is a Madison native. He grew up on the east side and attended Madison East High School. After high school, he attended MATC and obtained his degree in small business management. He worked full-time while he was in school. His hard work paid off when, at age 20, he purchased his first home.
Alex began his retail career at Jacobson’s Bros. Meat and Deli on Sherman Avenue in Madison. At age 15, he started in the meat department. Just four years later, he was the assistant store manager. After ten years at Jacobson’s Bros. Meat and Deli, Alex began working for Jeff Maurer at Pierce’s Northside Market in Madison as a meat cutter. When Fresh Madison Market came to fruition, Jeff knew his new team could benefit from Alex’s dedication and knowledge.
In his spare time, Alex enjoys playing sports – basketball, volleyball and softball. He collects and loves to play guitars. He likes to spend time with his parents and black Pomeranian dog, Sparx.
